Jenny, don't change that number . . .
1-6-7--2-3-0-9-0!
167.23.0.90, to be more precise. Looks like an IP address, doesn't it? Well, it is.
In fact, it's Alticor's IP address. In case you haven't read, "Alticor" is the company that used to be known as "Amway Corporation" and now operates in North America through "Quixtar."
On March 3, 2005, Dan Hollings modified the Wikipedia entry for "Google Bomb" to include the "Amway Quixtar Google Bombing Example." Which reads:
One might think that Google Bombing is only a sport of pranksters, hackers, and small time site owners attempting to outsmart their competition. But there are cases of billion dollar companies shamelessly attempting this ill-guided strategy.
In 2005, what would go down as the biggest train wreck in public relations history occurred. In what multi-level marketing giant Amway Quixtar termed their "Quixtar Web Initiative" they orchestrated a clear and flagrant violation of Google's Quality Guidelines .
Leaders with Amway Quixtar boasted stage front to their faithful members that they had hired geekoids who were spending their time Google bombing positive info about Quixtar so that the negative sites would be buried way down at the bottom of the Google list when a prospect types in Quixtar Nobody will even be able to find the negative sites anymore. SOURCE: Quixtar Admits Google Bombing
The goal in this case was to smother anti-Amway, anti-Quixtar sites, consumer protection groups, eBooks about Amway and Quixtar, Amway Quixtar story blogs , and grassroots movements from ex-Amway or ex-Quixtar members that claim Amway or Quixtar is a Pyramid scheme, cult, or uses deceptive business practices.
Quixtar's attempt to drown those pesky negative information web sites in a sea of worthless and repetitive hits backfired and officially spanked Quixtar for its attempt to "Google bomb" the Internet's most popular search engine.
A search on Google for "Quixtar" will reveal that the Quixtar.com site which formerly always held the number one search position dropped to the middle of the third page of search results.
The organized effort to manipulate search engine results was first brought to light by bloggers which detailed the offenses in an article "So Busted".
Ironically the site that reported Quixtar's attempt to Google bomb now occupies the first search position under "Quixtar". In fact the first five hits for the term "Quixtar" are all information sites critical of the Quixtar business opportunity and their lines of sponsorship. The lesson of this failed coup is that unless you enjoy working your public relations department overtime and seek to reduce your bottom-line profits, don't Google bomb.
Quixtar's initiative to spam the internet included at least 54 Quixtar Blogs and numerous other bogus news sites or controlled news outlets, character assassination blogs, adoration blogs, and various other pages in their multi pronged assault. Immediately after the exposure many of the blogs shut down or reduced their content.
Amway Quixtar also has independent lines of sponsorship which some happen to be the largest abusers of Google bombing. These "lines" are lead by Independent Business Owner often called IBOs, Quixtar Diamonds, Amway Crowns or kingpins such as Bill Britt of Britt Worldwide, Dexter Yager, Fred Harteis, Orrin Woodward of Team (Team of Destiny) and other Diamond IBOs.
These type business practices cost Google money and because they skew search engine results, they effect everyone. If you observe or suspect a company is involved in such bad business practices you can take action in many ways. Write the offending company or individual, get involved in groups that oppose deceptive business practices, contact Your State Attorney General, the better business bureau and/or blog your discoveries and observations.
On March 4, the very next day, someone posting from Alticor's IP address - 167.23.0.90 - removed the "Amway Quixtar Google Bombing Example." Within four minutes, another Wiki regular, John Fader, put it right back up citing his reason as "rv vandal." So it's back to what Hollings orginally wrote as of this writing.
In fact, it turns out that someone at Alticor's IP address does a fair amount of monkeying around with Wikipedia entries for "Amway", "Quixtar" and "Google Bomb." In fact, other IP addresses that trace to Alticor, Inc. have been playing at Wiki:
167.23.240.89 has made multiple changes to the "Quixtar"entry.
167.23.241.61 made a change to the "Amway" entry.
Interesting. What did this billion dollar company get for its guerilla marketing efforts? The text was changed back within four minutes. And, of course, they got this blog entry demonstrating that they haven't learned the very lesson Hollings was using them as an example to demonstrate in the first place.
Congratulations.
Nod to
Lawdawg